You are in charge of finding a voice actor for your company's corporate video, eLearning module, or explainer. You've found the perfect fit. (More on how to find the perfect fit coming soon.) But what do you do now? It's not like you're an experienced director. That's just not your job.
Here are 4 tips to setting up your voice-over artist for success and getting the delivery you want:
1 - READ YOUR SCRIPT OUT LOUD
This is a small, but powerful tool. And it's surprising how often it's skipped. Before you hand your final script over to your voiceover artist, read it out loud. Something may sound great in your head, but confusing or boring when you actually hear it. Catching these issues beforehand will save you money in pick-up fees as well.
2 - GIVE EXAMPLES OF THE DELIVERY YOU'RE LOOKING FOR
Have you heard videos or commercials with a voiceover that you just love? Share that with your VO artist! You're not asking them to do an impression, but to deliver the same tone and emotion.
3 - NO EXAMPLES? GIVE DETAILED DIRECTION
Go beyond "professional yet friendly" and your voice actor will love you. What actor do you think of when you hear your script? Who are they talking to? A colleague? Their mom? An investor? How should the voiceover make the listener feel? Confident? Empowered? Concerned? Soothed?
4 - DON'T BE AFRAID TO ASK TO LISTEN IN ON THE SESSION
Good voice actors are trained to take your script, break it down, and make it sing all on their own. But nothing beats a little live direction if that's something you're comfortable with. Request to listen in on the recording session via phone, Skype, Zoom, or something fancier like SourceConnect if you have those capabilities. You can provide instant feedback and know you're getting what you want.
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